"Borat" trickster Sacha Baron Cohen returns to the big screen to offer yet another stinging dose of socio–political satire in this comedy that finds him assuming the persona of gay fashionista Bruno, the self–proclaimed ‘voice of Austrian youth TV.‘ Originally conceived as part of Cohen‘s cult television series "Da Ali G Show", the character of Bruno offers a cleverly costumed Cohen the opportunity to highlight the absurdities of the fashion industry by interviewing unsuspecting fashion icons and other haute couture hangers–on. Expect the unexpected from this outrageous new offering!
He‘s big, he‘s back, yes it‘s Baron Cohen – and he‘s more outrageous than ever. After offending the nations of Kazakhstan and the United States in his last incarnation as moustachioed journalist Borat, the chameleon–like Sacha Baron Cohen returns to the screens as outrageous and uber–camp Austrian fashionista, Bruno.
With a mop of flaxen hair, shorts tighter than a Scottish boa constrictor and more mincing than you‘d find in an abattoir, Bruno has to be seen to be believed. Driven by the legend that was Milli Vanilli, Bruno is on a mission to be famous, and yet, for "the second time in a century, the world has turned on Austria‘s greatest man".
With a series of hilarious/outrageous set pieces including auditioning American kids for a Jesus and the Nazis adaptation, a performance on a Jerry Springer style show with his adopted child with its traditional African name of OJ, as well as getting down and dirty with another man in front of thousands of screaming homophobes from the Deep South, Sacha Baron Cohen is lucky to have once again come away from the States with his life.
Funnier, ruder and more cringe worthy than his last creation of Borat, Baron Cohen will no doubt be facing yet another plethora of lawsuits from disgruntled Americans who feel that he has used and abused them. And inevitably, he will also be equally reviled and praised with many unsure as to whether he is poking fun at homophobia or simply contributing to it.
Admittedly the ‘story‘, such as it is, is flimsier than Bruno‘s wrist and significantly weaker than the plot in Borat, while the team have clearly been hampered by the fact that Baron Cohen is now a known threat to their sensibilities. But, if you have no shame and are offended by very little, then Bruno will no doubt prove the perfect antidote to these recession blues.
